Destination Canada

Brand Platform

July 2025

Destination Canada’s new brand platform “Canada, naturally.” highlights how breathtaking scenery and genuine warm-hearted people come naturally in Canada — so much so that even what we consider ordinary will leave a lasting mark on our guests.

We shot 3 (soon to be 5) TV spots for the platform and partnered with Google to show that even screenshots from Google Streetview in Canada look amazing.

Created at Rethink with Thom Peters.